I get asked all the time, “When should I use AI in my business?”
It’s a fair question — but it’s the wrong one.
AI isn’t magic. It’s leverage.
And like any form of leverage, it only works when you know what direction you’re trying to push.
Here’s the uncomfortable truth:
Most agents don’t struggle with how to use AI…
They struggle with what they want to achieve in the first place.
The possibilities for A.I. are almost unlimited. The only real limitation of AI Isn’t the tech — It’s clarity.
AI can write listing descriptions, organize your database, brainstorm marketing ideas, and even draft emails that sound exactly like you. But if you don’t know your desired outcome — if you’re not clear about the why — you’ll just end up generating noise.
It’s like asking Siri for directions without choosing a destination.
She’ll talk, but you won’t go anywhere.
Here’s a simple challenge to rewire how you think about AI:
For the next 7 days, every time you start a task — whether it’s writing an email, organizing files, responding to clients, creating a post, or planning your next open house — ask yourself:
“Could this be done faster or better if I had an expert helping me?”
If the answer is yes, then congratulations — that’s your cue to use AI.
Think of AI not as a machine, but as a team member — a research assistant, copywriter, data analyst, marketing strategist, social media manager, and creative partner rolled into one.
It’s your on-demand expert, ready 24/7, just waiting for a clear direction.
With that clarity in direction, the shift from “Google Mode” to “Growth Mode” gets exciting.
Most people still use AI like Google — they ask for information.
But the real power of AI is in collaboration.
Google gives you answers.
AI helps you build things — strategies, systems, scripts, social posts, client experiences, workflows, and ideas.
When you move from “What’s the answer?” to “Here’s what I’m trying to achieve — help me get there,” Everything changes.
So, stop overcomplicating it. You don’t need to master AI prompts or buy the next shiny tool.
Start by mastering clarity. Know what you want to achieve — then let AI help you get there faster, cleaner, and sharper.
Because the agents who win in this next market aren’t the ones who know the most about technology… They’re the ones who know themselves — their goals, their clients, and the results they want. AI just amplifies that.
Hit reply and tell me one area of your business you think AI could save you the most time — I’ll share a few ways to make it happen.
