modernagent.report #001
This newsletter was born out of a two-year conversation between industry friends. We kept circling the same idea: A.I. wasn’t going to replace real estate agents, A.I. was a game changing business builder for those agents who embraced A.I.
The answer?
Combine real estate with the future: AI, tech, creativity, and mindset.
That’s how The Modern Agent Report came to life.
What You Can Expect
We’ll keep this newsletter practical, inspiring, and super relevant. Whether you’re just starting out with AI or already deep into automation and workflows, we want this to become your favorite resource.
We’ll focus on three core user levels:
BEGINNER
“What is AI and how do I use it?”
INTERMEDIATE
“I’m using tools like ChatGPT, but what’s next?”
ADVANCED
“I’m building automations, training models, or scaling content systems.”
Whatever level you’re at, we’ll guide you through the next step.
We’ll dig into the real-world tools and real estate–specific strategies that matter. Here’s what’s coming your way:
Tech & Tools
AI tools that help with listing descriptions, email marketing, social media, and ad copy
Real estate-specific CRMs using AI (like kvCORE, Follow Up Boss, etc.)
Virtual tour tools (Matterport, CloudPano, etc.)
AI-enhanced photo and video editing (for agents & photographers)
Chatbots, auto-responders, and AI texting services for lead nurturing
Smart calendar and follow-up tools
Real Estate Marketing
How to use AI to write compelling listing descriptions in seconds
How to turn listing photos into high-converting Instagram posts
Creating 30 days of content with 1 afternoon and AI
Using predictive analytics to target buyers and sellers
Automated CMA (Comparative Market Analysis) generation
Geo-farming and AI-enhanced ad targeting
Photo & Video Strategy
Listing photography tips (shot lists, staging, gear)
AI tools for editing headshots, twilights, and sky replacements
Drone and walkthrough video strategy
Branding videos and neighborhood content using AI prompts
Mindset & Strategy
How to build a modern personal brand with AI as your assistant
Building a client nurture system with automations
Using AI for reputation management and review responses
Staying ahead of the curve with a “try it, tweak it, teach it” mindset
Admin, Ops & Security
How to use AI for onboarding, contracts, and task automation
Protecting your data: cybersecurity basics for agents
Streamlining communication with AI tools like Fireflies, Otter, Notion, etc.
And of course, we’ll always bring you insights on what’s new, what’s working, and what’s next.
Using AI to Streamline Client Follow-Ups
Let’s be honest: most agents aren’t bad at follow-up because they don’t care. They’re bad at it because they’re busy.
Between listing prep, showings, deals, and putting out daily fires, consistent follow-up often gets pushed to the bottom of the to-do list. And when it does, opportunities quietly slip away. That lead who seemed excited last week? They end up ghosting you. The past client who swore they’d call you when their neighbor was ready to sell? Someone else gets that referral.
It’s not a lack of skill—it’s a lack of systems.
Enter AI: Your Silent Assistant
This is where AI shines. Instead of staring at a blinking cursor, you can tell AI exactly what you need: a warm, professional, and personal message that keeps the relationship alive.
Think of AI as your 24/7 copywriter—someone who never gets tired of writing thoughtful check-ins, thank-yous, and updates. With the right prompt, you can generate an entire month of follow-up emails in the time it takes to drink your morning coffee.
֎ Real-World Prompt You Can Use Today
Copy this straight into ChatGPT (or whichever AI tool you prefer):
Prompt:
"Write a friendly, professional follow-up email to a past client who bought a home with me last year. Mention I hope they’re enjoying their home, remind them I’m always here for questions about homeownership, and gently ask if they know anyone thinking about buying or selling this year."
Result? You’ll get a personalized, thoughtful draft in seconds that you can tweak with your client’s name and any personal details you remember. Take AI’s lead, and make it your own in a snap.
Your Action Step
Don’t just read about it—test it. Today, open your CRM, pick the last 3 clients you worked with, and use the prompt above. Send those emails.
You’ll feel the momentum instantly—and odds are, one of those clients will respond with a referral, a question, or at the very least, appreciation that you reached out.
Because when follow-up is consistent, business is consistent. And with AI in your pocket, you no longer have an excuse not to follow through.
Favorite AI Tools I Use
I use a mix of tools daily. Some favorites:
ChatGPT – my go-to for quick content ideas and scripts
Notion AI – organizing internal systems and meeting notes
Photoshop / Lightroom AI tools – for photo retouching and image cleanups
Runway / CapCut / Descript – video tools for agents & creators
Constantly testing new tools — deciding what’s hype vs. helpful
What’s New in AI + Real Estate?:
• AI Adoption Goes Mainstream – Over 51% of real estate tech tools now include AI features, powering lead routing, content generation, and insights.
Read more
Deeper Insights
Efficiency + Risks: AI can transform workflows but needs careful oversight.
Technology Edge: Startups like Ridley and Anyone.com are reshaping the sales process.
Valuations & Trust: Transparent, human-backed AI valuations are key.
Ethics & Integrity: Fake reviews highlight the need for agent professionalism.
A Final Thought
Something I’ve been reflecting on lately is legacy.
What kind of work do I want to leave behind?
What conversations do I want to lead?
This newsletter is part of that.
It’s my way of building something that helps modern agents grow — creatively, professionally, and personally.
Thanks for reading the very first issue.
See you in the next one,
— Alan + Tony
More than a realtor, Alan believes the future of real estate belongs to agents who embrace modern solutions.
Drawing on real-world experience, he connects everyday challenges with the power of AI—offering insights that help modern agents stay one step ahead in a rapidly changing market.
Over the years, Tony has built a creative media company that specializes in building websites, crafting copy, shaping personal brands, and producing video and social media content. We’ve found our niche in marketing real estate and people, bringing stories to life with strategy and design.
Today, AI is at the center of how we work — helping us create smarter, faster, and more impactful media for modern agents.
